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  • The A to Z of trending Kbeauty, health and wellness
  • Shop kiki's faves
  • The A to Z of trending Kbeauty, health and wellness
  • Shop kiki's faves
  • The A to Z of trending Kbeauty, health and wellness
  • Shop kiki's faves
  • The A to Z of trending Kbeauty, health and wellness
  • Shop kiki's faves
  • The A to Z of trending Kbeauty, health and wellness
  • Shop kiki's faves
  • The A to Z of trending Kbeauty, health and wellness

JUST DROPPED

Freebies when you shop

Guess who's back?

SPFs you can trust

Non-controversial picks (iykyk)

winter faves on a budget

Dermat winter faves

Overwhelmed by skincare and routines?

Help me simplify Glass skin Arrow

SHOP

Beauty edition

#FOUNDITFIRST

Global ingredients of the future

MOST SHOPPED INGREDIENTS

Core crew: Protein, collagen and more

Use FIT200 to get extra ₹200 off

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    Up to 29% off
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    Up to 70% off
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    38% + 10% off
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    Up to 70% off
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    20% + 10% off
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    Up to 30% off
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Wedding skin prep ft Kbeauty

Use GLOW10 for extra 10% off

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    Neaf Neaf
    30% off

    Jung Jiwoo's faves for sensitive skin

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    Coxir
    30% off

    A more advanced snail mucin

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    Mary & May
    25% off

    Overnight glow with peptides and calendula

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    Round Lab
    25% off

    Birch sap from Korea’s coast

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    Numbuzin
    30% off

    Custom routines for concerns, by number

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    Frudia
    30% off

    First Kbeauty to formulate with fruit

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    Rovectin
    20% off

    Gentle, dermat-approved Kbeauty

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    Klairs
    30% off

    Minimal ingredients for sensitive barrier

The Bridal Trousseau

Need shopping inspo?

Get inspired by what's trending

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    Cleansers that beat the pollution

    These foaming formulas detox and decongest your skin

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    Pollution got nothing on your pores

    Microdust and smog are no match for these pore protectors

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    Inspired by nature

    From tulsi to turmeric, these staples soothe and strengthen

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    Overnight glow faves

    These essentials repair and restore barriers while you dream

Loved by the community

Use GLOW10 for extra 10% off

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MAKEUP THAT'S HOT RN

Use GLOW10 for extra 10% off

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    FAE Beauty
    30% off
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    Diam Beauty
    10% off + freebie
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    Gush
    30% off
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    Renee Cosmetics
    Up to 40% off
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    Lakme
    15% off
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    L.A. Girl
    Up to 13% off
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    Tfit
    20% off
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    Makeup Revolution
    Up to 29% off
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    L.A. Colours
    Up to 19% off
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    Colorbar
    Up to 25% off

Nuts about stocking up?

Use GLOW10 for extra 10% off

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    Up to 50% off
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    Up to 32% off
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    50% off
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    Up to 78% off
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    20% off

House faves: Tints & more

Get a free toner on all orders. View more

Underrated K-beauty

Minis for you to try

K-beauty bestseller routines

Fresk K-pop drop

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Try & Buy In-Store at

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Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
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Location PinHissar
Location PinJammu
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Honest Reviews

We promise!

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    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

  • star star star star star

    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

  • star star star star star

    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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