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Get FREE mini black sugar wash off mask (15ml)
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Retinol (a derivative of Vitamin A) gets your skin renewed, from within! It helps boost collagen (a protein formed naturally in our skin) production & increases the rate of skin cell turnover. This 1% Retinol Face Serum is coupled with Bakuchiol to strike the perfect balance between efficacy and gentleness, while helping the skin look smoother and firmer. Whos it for? Start using it in your late 20s to help keep fine lines & wrinkles at bay!
Real people. Real results. The Plum consumer panel reported - 38% visible reduction in fine lines* ; 88% users reported skin firmness*; 93% reported smooth, supple & visibly radiant skin*; 9/10 reported a visible difference in skin within 4 weeks*
1. Recommended for those over 25 years of age. Retinol is a potent active and hence we recommend introducing your skin to Retinol gradually. Start by using this serum once a week. Once your skin settles in, increase usage to twice a week and then subsequently on alternate nights. Remember to use an SPF on the following day. If your skin experiences some purging initially, don’t worry this is the ‘retinization’ period where your skin is gearing up to adapt and adjust.
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Get your glow on with Plum’s fabulous skincare line! Cleanse with the Green Tea Pore Cleansing Face Wash, then protect with the Day-Light Sunscreen SPF 35 PA+++. Treat your skin with the 10% Niacinamide Serum and Green Tea Revitalizing Face Mist. Tone up with the 3% Niacinamide Toner and pamper your lips with the Candy Melts Vegan Lip Balm. Refresh with the Green Tea Clear Face Mask and indulge in the BodyLovin Hawaiian Rumba Shower Gel. Finally, smoothen fine lines with the 1% Retinol Face Serum and brighten eyes with the 3% Vitamin C, 3% Peptide & 3% Caffeine Eye Cream.
Achieve your skincare goals with this powerful lineup! Start with the AHA-BHA-PHA 30 Days Miracle Starter Kit from SOME BY MI for a complete skin transformation. Use COSRX’s AHA 7 Whitehead Power Liquid to target whiteheads, and their BHA Blackhead Power Liquid for those pesky blackheads. Suganda's BHA Serum helps keep pores clear. Incorporate Minimalist’s 0.3% Retinol Face Serum for smooth, youthful skin, and Plum’s 1% Retinol Face Serum with Bakuchiol for gentle, effective results. Finish with Suganda's Squalane Cleansing Oil for a clean, hydrated complexion.
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Plum serves feel-good skincare for all skin types—India’s first 100% vegan beauty brand with cult-fave formulas
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