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Details
Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and boost the natural glow of your skin. Thoughtfully formulated for efficacy, safety and all-round results, this serum contains Ethyl Ascorbic Acid (EAA, 15% active) – a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing.When Plum says 15%, they mean 15% - because they have added 17.5% of EAA, which contains 86% active Vitamin C by weight.
In their consumer study they found - 83% users saw enhanced skin glow & 32% reduction in dark spots. This supercharged Vitamin C face serum is all skin type friendly and can be used at day or night.
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How to use
In the morning, after cleansing and toning, apply 3-4 drops to clean, dry skin, massaging gently into the face and neck until absorbed. Follow with a moisturizer and sunscreen to enhance antioxidant protection. Store in a cool, dry place away from sunlight. Perform a patch test, as vitamin C may cause sensitivity in some skin types.
Featured Ingredient
10
Vitamin C
Fair
x
Best
Good
Fair
Average
Limited
Score key
10-9
Low hazard
8-5
Moderate hazard
4-1
High hazard
Data score key
Best
Good
Fair
Average
Limited
Data availability rating: the scope of ingredient safety data contains in the skin deep, and the number of studies available In the open scientific literature.
Ascorbic acid (Vitamin C) is a naturally occurring antioxidant.
Functions: It can help neutralize free radicals, protect the...
Features
KLEEN Score
:
8
Brand:
Plum
Net Content:
Single
Key Ingredients:
- Japanese Mandarin, Vitamin C
For Concerns:
- Hyperpigmentation
- Spots
- Wrinkles & Fine Lines
Formulation:
- Liquid
Additional Information
Net Volume:
10ml
Expiry Date:
01-08-2025
All Ingredients :
Aqua, Ethyl Ascorbic Acid, Propanediol, Betaine, Isodecyl Neopentanoate, Ethoxy Diglycol, Sodium Citrate, Citric Acid, Citrus Reticulata (Mandarin) Peel Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Rosa Damascena (Rose) Extract, Benzyl A
Country of Origin:
India
Reviews
5.0
Plum
Plum serves feel-good skincare for all skin types—India’s first 100% vegan beauty brand with cult-fave formulas
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